Authors retain the copyright to their published work while granting Pro-Strategic: Journal of Business, Finance, and Entrepreneurial Innovation the right of first publication. All articles are published under the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) License, which permits anyone to copy, distribute, adapt, and reuse the material in any medium or format, provided that appropriate credit is given to the original authors and the journal, and any derivative works are distributed under the same license.